There are many different definitions and understanding about E-Commerce. According to Frederick J. Riggins and Hyeun-Suk Rhee, a recent pilot survey shows that some practitioners and managers view E-Commerce --> buying and selling goods and products over internet. However, researchers believe the E-Commerce practice should include a wide variety of presale and post-sale activities. Applegate et al.[1] identify three classes of e-commerce applications: - Customer-to-business - Business-to business - Intraorganzational.E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods.
Discover useful reporting and analysis techniques to help your ecommerce business make informed decisions using Google Analytics data. In this self-paced online course, you’ll immerse yourself in the measurement planning process and practice navigating Google Analytics to improve the performance of an example ecommerce business.
In business, the purpose of the "return on investment" (ROI) metric is to measure, per period, rates of return on money invested in an economic entity in order to decide whether or not to undertake an investment. It is also used as indicator to compare different project investments within a project portfolio. The project with best ROI is prioritized. ROI and related metrics provide a snapshot of profitability, adjusted for the size of the investment assets tied up in the enterprise. ROI is often compared to expected (or required) rates of return on money invested. ROI is not net present value-adjusted and most school books describe it with a "Year 0" investment and two to three years income.
